A Must Read
"Joe Phelps has tackled and mastered the two biggest challenges that most CEOs don't want to face — organizational structure and compensation. He tells how to build integrated communication programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction.
Every agency leader or would-be leader should read and use the lessons in this book."
Professor, founder of this country's first graduate program in IMC at Northwestern University and author of various textbooks on IMC
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