Companies that are organized in self-directed teams, rather than top-down hierarchical structures, empower individuals to exercise a greater degree of initiative while assuming more personal responsibility.
People in the first-world nations have evolved from being need driven, to being desire driven. We have what we need to survive.
So with our food, clothing, shelter and security needs taken care of, we're moving up one more rung on Maslow's hierarchy of needs toward self-actualization.
Maslow's Hierarchy of Needs