Joe Phelps has tackled and mastered the two biggest challenges that most CEOs don't want to face --
organizational structure and compensation. He tells how to build integrated communication programs, work teams,
media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction.
Every agency leader or would-be leader should read and use the lessons in this book.
Professor, founder of this country's first graduate program in IMC at Northwestern University and author of various textbooks on IMC
Joe Phelps has done something that few CEOs ever do -- he has let us see behind the curtain.
Running one of the very few truly integrated marketing communication agencies in the world,
Joe tells how he and his people were able to make this happen. His concept of "self-managed teams"
is the secret organizational ingredient for producing integrated communications that build brands.
He explains not only how and why this team concept works, but also the barriers and problems that
must be faced and overcome to have such an organization and produce integrated work. The book is also
about how to build a culture of trust, responsibility, and ownership. The only thing I don't understand
is why Joe is giving his secret away. The book is sure to create a lot of competition for
Phelps as competitors learn how to better satisfy their clients.
Ph.D., founder of IMC graduate program at the University of Colorado, author of Driving Brand Value and popular marketing textbooks
Joe Phelps is recognized as a top innovator in a business that innovates for a living. He's the most intellectually honest ad man I have met in my 35 years of professional life. He unselfishly shares his good ideas and, without shame, tells of his bad ones.
His book, Pyramids Are Tombs, makes a strong case for why small self-managed teams may be the successful structure for professional service companies in the 21st Century. It is the first organizational structure that truly allows the awesome potential of Integrated Marketing Communications to be realized.
Joe's conversational style makes this organizational self-help book an easy and enlightening read. Written in bite-sized bits of information, it is easy to follow and digest.
Joe's views on agency management may shock, challenge and bemuse readers, but in the end they'll be impressed with the common sense presented here.
By the end you will understand and appreciate such new concepts as "The Wall," "The WallBanger," "The Brain Bangers' Ball" and "The EyeBall."
Not just a philosopher of business practices and theory, Joe is a successful entrepreneur that puts his money where his ideas are.
I've worked in eight agencies in five countries and none were organized liked this. If I were a young person just starting in the business I would want to work in an agency just like Phelps.
International Communications Agency Network (ICOM), former EVP International, Young & Rubicam
Do not read Pyramids Are Tombs by Joe Phelps -- unless you are prepared to change not only the
way that you work but also the entire culture of your company. Phelps describes not some proposed
structure for a professional service company -- but how a new way to conceive a company actually
works at Phelps. Now read the book and devour every "how-to" on the way to creating a new kind of company.
Former Exec. Director, International Federation of Advertising Agencies,and EVP/COO, International, Needham Harper Worldwide
Joe Phelps' compelling description of how to build a great and enduring company is a must-read
for anyone competing for customer loyalty. I've experienced his concept of self-directed teams in
a full feedback environment -- and found it to be powerfully effective. This book can change your
management priorities and your business life in general.
Ann Graham Ehringer
Ph.D.; Business Owner and Coach; Visiting Professor, Trinity College, Univ of Dublin, Ireland; Former Professor of Entrepreneurship, USC