A Must Read
"Joe Phelps has tackled and mastered the two biggest challenges that most CEOs don't want to
face — organizational structure and compensation. He tells how to build integrated
communication programs, work teams, media-neutral planning, corporate culture and most of
all, how to really become a client partner and provide strategic direction.
Every
agency leader or would-be leader should read and use the lessons in this book."
Don Schultz
Professor, founder of this country's first graduate program in IMC at Northwestern
University and author of various textbooks
on
IMC
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