A Must Read
"Joe Phelps has tackled and mastered the two biggest challenges that most CEOs don't want to
face — organizational structure and compensation. He tells how to build integrated
communication programs, work teams, media-neutral planning, corporate culture and most of
all, how to really become a client partner and provide strategic direction.
agency leader or would-be leader should read and use the lessons in this book."
Professor, founder of this country's first graduate program in IMC at Northwestern
University and author of various textbooks on
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