We have an annual "Mate-Night Dinner" at the agency. (No, not mating night!) We use this time to explain our mission, vision and progress to the most important people in our associates' lives. It's all part of our push toward total alignment. If the people we live with know what we're doing, they can help us with ideas, introductions and encouragement. They are more likely to have patience with us when we have to work an evening or a weekend, because they better understand why we're willing to invest the time.