Consumer is King (and Queen).

The new consumer viewpoint is more like this:

Products increasingly are at parity.
"I have a choice of products that give me the features I want."

The consumer is empowered by information.
"I often know more than the retail salespeople."

People choose what they listen to.
"I want the information when and where I need it."

They talk back and make themselves heard!
"Better listen to me; I've got alternatives."

The market has changed – forever. And for the better.

Let's get to know The Royal Family!