Organized to Recommend What’s Best for the Client.

An IMC company, organized around the client, without profit-center-related conflict of interest, has a greater propensity to offer more media-neutral insights, strategies and programs. Traditionally organized PR agencies and ad agencies are less likely to make recommendations outside their scope of services.

An IMC company can be its client's objective consultant and be best qualified to execute the recommended program. Unlike a traditional consultancy, it actually has the marcom resources needed to develop creative materials, produce and distribute the message and measure the effectiveness.