Measuring Progress Toward Our Vision.

Life is a journey. We will never admit total satisfaction. Therefore, to measure movement toward our goals, we need quantifiable evidence of our successes along the way.

Our feedback devices such as the client, supplier, individual and agency surveys indicate our progress. Our clients' successes and the awards we receive from our industry peers are also indicators of our success.

It's important for people to be able to see their progress – to be able to stop, smell the roses and pop the champagne! Too often, however, company goals are so lofty they're hard to measure. So we've developed strategies and tools for measuring our progress toward becoming the standard by which all marketing communications agencies are measured.

corporate planning processThis chart demonstrates how the individual processes fit together to create a results-oriented dynamic marketing communications environment.

Far better is to dare mighty things, to win glorious triumphs, even though checked by failures…than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a grey twilight that knows not victory nor defeat.

- Theodore Roosevelt