Building a strong entrepreneurial culture, where internal conflict is replaced with a sense of personal and corporate responsibility, will produce superior results.
So there's no justification for feeling overly virtuous or generous if you give your associates what they want. It's in your best interest. It's business. It's life in general. The more you give, the more you get. Help someone else, and help yourself. Be a friend, get a friend.
Give people what they feel they need to do a great job, and they’ll give you their best effort.