Author's Bio

Joe Phelps wrote the book on IMC

Joe Phelps is the founder of Phelps, one of the nation's leading integrated marketing communications agencies located in Southern California.

Phelps, who started his agency 30 years ago with one client, Fender Guitars, was named the "Entrepreneur Leader of the Year 2000" by the Los Angeles Advertising Association, is a Belding Award-winning writer and has been featured on the cover of Inc. Magazine.

At his agency, and prior to that at NW Ayer and Grey Advertising, Phelps managed multi-million dollar campaigns for many of America's and Japan's top companies.

Phelps' revolutionary business model has been used as a case study at numerous universities, including Northwestern, Colorado, Pepperdine and USC.

Phelps has been featured in newspapers and trade and consumer magazines, including: Inc., Fast Company and the Los Angeles Business Journal.